Before spend startsName the conversion: a form, a purchase or a qualified call.Confirm the tag fires once on that event, and that the account can see it.Put the advertiser’s name on the account and the billing profile.Keep the media budget separate from the management fee.Write the themes you will buy, and the ones you will not.
During the monthRead the search-term report and add negatives.Compare ads and keep the ones that earn the conversion.Move budget between campaigns that have enough data.Check locations, schedules and devices for waste.Look at the landing page when the click is cheap and the lead is not.Report the spend, the conversions and what changed.
From R8,500/monthGoogle and Meta campaigns built around return on ad spend. Adspective says every rand is tracked and every campaign is accountable.Google Search, Performance Max and Meta campaignsKeyword and audience researchAd copy and creative directionConversion tracking setup (GA4 and pixels)Landing page and funnel recommendationsOngoing optimisation and A/B testingMonthly performance reportingPublished starting fee. From R8,500 per month, plus your ad spend, excluding VAT. The fee does not include the money spent on the ads.Read the source pageAsk about scope